Rainbow, South Africa’s largest chicken brand is launching six new uniquely chicken loaves especially for deli counters.
Rainbow, South Africa’s largest chicken brand is launching six new uniquely chicken loaves especially for deli counters. “We are introducing a new range of chilled processed meats at cold deli counters within retail stores. These chicken only products are the perfect alternative to traditional pork based loaves,” Claire Forbes, Rainbow’s Food Solutions Brand Manager, explained.
The new range comprises:
French Polony – Traditional French polony made from 100% chicken
Simply Chicken Original Polony - Known and trusted Rainbow Simply Chicken Original Polony now available at the deli counter
Smokey Cheese Loaf – 100% Chicken loaf loaded with real smokey cheese
Chilli Loaf – 100% Chicken loaf with a real chilli zing and brightly coloured show pieces
Simply Chicken Gourmet Sandwich Roll – 100% Chicken roll made with leg meat only
Simply Chicken Smokey Chicken Roll – 100% Chicken roll made with chicken breast only enhanced with a smokey flavour
The new Rainbow deli loaves are 100 percent chicken and contain no pork. They are also both Halaal and HACCP compliant.
She said the new products would help meet increasing consumer demand for tasty and healthy alternatives to existing protein offerings. The move towards healthy eating means that many pork products are becoming less popular and customers are switching to chicken based products which are perceived to be far healthier.
Healthier foods often carry big price tags. However, the new Rainbow selection offers value for money at affordable prices. The trusted and respected Rainbow branding together with the fact that Rainbow is a leader in both the CPM and chicken categories testifies to the quality of the products.
French Polony – Traditional French polony made from 100% chicken
Simply Chicken Original Polony - Known and trusted Rainbow Simply Chicken Original Polony now available at the deli counter
Smokey Cheese Loaf – 100% Chicken loaf loaded with real smokey cheese
Chilli Loaf – 100% Chicken loaf with a real chilli zing and brightly coloured show pieces
Simply Chicken Gourmet Sandwich Roll – 100% Chicken roll made with leg meat only
Simply Chicken Smokey Chicken Roll – 100% Chicken roll made with chicken breast only enhanced with a smokey flavour
The new Rainbow deli loaves are 100 percent chicken and contain no pork. They are also both Halaal and HACCP compliant.
She said the new products would help meet increasing consumer demand for tasty and healthy alternatives to existing protein offerings. The move towards healthy eating means that many pork products are becoming less popular and customers are switching to chicken based products which are perceived to be far healthier.
Healthier foods often carry big price tags. However, the new Rainbow selection offers value for money at affordable prices. The trusted and respected Rainbow branding together with the fact that Rainbow is a leader in both the CPM and chicken categories testifies to the quality of the products.
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